Summary of Move

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8 Overall

8 Applicability

7 Innovation

8 Style


Most people – and most companies – find it difficult to maintain inspiration and focus when an undertaking becomes challenging. This often happens with corporate change efforts, breaking into fresh markets, introducing new products or any new initiative. Organizational performance consultant Patty Azzarello offers her “MOVE” model – the acronym stands for “Middle, Organization, Valor, Everyone” – to help you sustain momentum for change over the long term. Most managers specify their plans in terms of final objectives, but a good roadmap must explain what should happen in the middle of a project’s implementation, as well as how the organization will finance, evaluate and supply it. Companies that want to retain their employees while seeking transformation face a difficult challenge. According to Azzarello’s lucid, well-structured manual, you must MOVE everyone along to achieve successful change. Managers must stay the course, even when everybody else becomes fearful. getAbstract recommends Azzarello’s advice to team managers and to those leading transformation efforts.

In this summary, you will learn

  • What a good change initiative plan must include;
  • Why the midpoint of implementing a change project is its most challenging segment; and
  • How to use the “MOVE” model – “Middle, Organization, Valor, Everyone” – to maintain long-term momentum.

About the Author

Organizational performance consultant Patty Azzarello heads the Azzarello Group.



Get Everyone Moving

Despite the importance of a new organizational initiative – a product launch, outreach to a new market or a corporate change effort – most employees tend to keep doing what they have done in the past. Leaders need to find new ways to encourage and motivate employees throughout the long-haul challenges inherent in a new project or change effort.

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    Wojciech Szymczak 5 months ago
    W środku zmiany potrzebne jest wsparcie w zakresie zasobów. Jeśli nie przekonasz interesariuszy że jest ono konieczne to nie tylko będzie mieć utrudnioną pracę ale także osłabisz swój wizerunek w ich oczach
  • Avatar
    Wojciech Szymczak 5 months ago
    Dobry plan musi obejmować nie tu cel, ale i określenie tego co na się wydarzyć w środku
  • Avatar
    Wojciech Szymczak 5 months ago
    Zlokalizuj siły oporu i wsparcia

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