Summary of Open Leadership

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Rating

7 Overall

8 Applicability

6 Innovation

7 Style

Recommendation

Social technology is changing the face of business as it changes the core element at the heart of business: relationships. Charlene Li, co-author of the best-selling Groundswell, moves you into tomorrow’s world of business connections with tools, cases studies and practical experience. Some of her examples might seem a bit obvious, but her advice remains sound and grounded in the real world. getAbstract recommends Li’s forward-looking approach to executives, PR leaders and managers of any-sized business seeking greater social technology involvement.

In this summary, you will learn

  • Why companies need social media strategies,
  • What the elements of “openness” are,
  • Why “open-driven policies” require a fresh leadership style and 4) How to open up your organization.
 

About the Author

Charlene Li is the founder of the Altimeter Group. She is also the co-author of the bestseller Groundswell.

 

Summary

Brave Open World
The Internet and the proliferation of social media foster a more open, transparent public sphere. Most traditional corporations resist increasing their internal and external transparency. They hold outdated beliefs about secrecy and control over their image and internal...

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