Summary of Peak
How Great Companies Get Their Mojo from Maslow
Interacting with your company should not be a simple business transaction; make it into a peak experience.
Chip Conley’s philosophy of business is also a practical guide to success. He shows you how to find self-actualization through helping others – in this case, by providing your employees, customers and investors with what he calls peak experiences. He uses an unusual framework for his recommendations about workplace culture: psychologist Abraham Maslow’s well-known “hierarchy of needs,” with self-actualization at the highest level. The book is nicely organized, with “peak prescriptions” and reading lists at the end of each chapter. getAbstract recommends it to managers and workers who need a boost.
In this summary, you will learn
- How to apply psychologist Abraham Maslow’s “hierarchy of needs” to your company;
- What “transformational pyramids” are and how to use them with employees, customers and investors;
- How to map transformational pyramids onto the hierarchy of needs; and
- How your company can provide peak experiences for employees, customers and investors.
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