Summary of Reinvent

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Reinvent book summary


7 Overall

8 Applicability

6 Innovation

7 Style


Fred Hassan, chairman of the board of Bausch & Lomb, offers no-nonsense advice on big-business leadership. A credible, experienced guide, Hassan provides a realistic take on the job of the multinational corporate executive. He tells it like it is: Corporate leadership is hard; big firms fail; mergers become quagmires; turnaround efforts falter; the great become the weak; and executive tenure is short. He offers his “Playbook” as an executive tool to show you how to use “attitude and behavior” to change your corporate culture, one person and one team at a time. If you’re keen to take on relentless pressure from investors, regulators and the media, and if you’re up to the perplexing challenges of motivating people amid difficult change, Hassan is the man for you. getAbstract recommends this singular combination of executive manual and personal business chronicle to executives, high-level managers, business students and anyone leading a business, large or small.

In this summary, you will learn

  • How to apply a universal leadership “Playbook” in tough corporate situations;
  • How to use attitude and behavior to transform your company through “people, products and processes”; and
  • How to build a sustainable, high-performance culture.

About the Author

Fred Hassan is the former CEO of the pharmaceutical company Schering-Plough, the current chairman of the board of Bausch & Lomb and head of a major private-equity firm.



The “Playbook”
Corporate success depends on individual achievement, cooperative colleagues and high-performing teams. To lead a faltering company through a successful turnaround or to turn a good organization into a great one, everyone must buy into and share a powerful culture made up...

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