Summary of Reverse Innovation

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Reverse Innovation book summary
Start getting smarter:
or see our plans

Rating

9 Overall

8 Applicability

10 Innovation

9 Style

Recommendation

This lovely, persuasive work couples the focused repetition of a good textbook with the lively style of an entertaining article. Academics and authors Vijay Govindarajan and Chris Trimble show how to harness “reverse innovation,” in which firms create products for and in emerging economies that lead to innovative goods for the developed world. The authors provide enticing data about the quick growth of developing economies compared to slower growth in developed economies. getAbstract recommends this accessible treatise to executives at companies with a global presence and to those interested in cultural differences, creativity and diversity.

In this summary, you will learn

  • How to define “reverse innovation,”
  • How it works and
  • Why it is so important.
 

About the Authors

Vijay Govindarajan is a professor of international business at Dartmouth’s Tuck School of Business, where Chris Trimble is a faculty member.

 

Summary

The Time and Need for “Reverse Innovation”
Historically, most innovation occurred in developed countries because their populations could afford and demand progress and technological advancement. Businesspeople usually believe that emerging economies lag behind and don’t need to innovate...

Get the key points from this book in 10 minutes.

For you

Find the right subscription plan for you.

For your company

We help you build a culture of continuous learning.

 or log in

Comment on this summary

  • Avatar
  • Avatar
    Olga Voloshenko 4 years ago
    The summary provides an interest first of all for those creative people who is interested in history. Yes, pls, not be surprised...Everything in this world repeats itself only on the different levels. So if you're the person educated enough, with divercified knowledge platform and possessing vivid imagination you will be able to produce "reverse innovation", i.e. create something very useful for business progress in this or that country. Just learn the historical experience and be creative

More on this topic

By the same authors

Customers who read this summary also read

More by category