Summary of Reverse Innovation
Harvard Business Review Press. Copyright © 2012 Vijay Govindarajan and Chris Trimble.
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This lovely, persuasive work couples the focused repetition of a good textbook with the lively style of an entertaining article. Academics and authors Vijay Govindarajan and Chris Trimble show how to harness “reverse innovation,” in which firms create products for and in emerging economies that lead to innovative goods for the developed world. The authors provide enticing data about the quick growth of developing economies compared to slower growth in developed economies. getAbstract recommends this accessible treatise to executives at companies with a global presence and to those interested in cultural differences, creativity and diversity.
In this summary, you will learn
- How to define “reverse innovation,”
- How it works and
- Why it is so important.
About the Authors
Vijay Govindarajan is a professor of international business at Dartmouth’s Tuck School of Business, where Chris Trimble is a faculty member.
Comment on this summary
5 years agoThe summary provides an interest first of all for those creative people who is interested in history. Yes, pls, not be surprised...Everything in this world repeats itself only on the different levels. So if you're the person educated enough, with divercified knowledge platform and possessing vivid imagination you will be able to produce "reverse innovation", i.e. create something very useful for business progress in this or that country. Just learn the historical experience and be creative
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