Summary of Simplify

Google dominates search, Amazon commands online retail, Ikea rules the furniture business, Apple and Samsung control the smartphone industry, Southwest Airlines outearns all other airlines and a few chains dominate the fast food industry. These companies became powerful in large part by doing less – that is, by simplifying. Though a bit repetitive, investors Richard Koch and Greg Lockwood tell you how to simplify your firm or protect it from rival simplifiers. getAbstract recommends their manual to the rare firm that can lead in “price simplification” or “proposition simplification” and to the majority of companies who must compete with their category’s giants.