Many people assume spectacular business success accrues only to innovative, high tech or Internet companies – think Apple or Facebook – or to outlier firms like Uber that operate with distinctive business models. Fast Company co-founder William C. Taylor explains that traditional firms also can become brilliant dynamos and trendsetters by applying innovative thinking. Using illustrative case histories, Taylor details why and how this can happen and offers easy-to-follow principles for success. getAbstract recommends his ideas and methods to executives, managers and entrepreneurs who are ready to think their way to success.
In this book, you will learn
- How brilliant thinking can help your company succeed,
- How to apply the eight principles of modern business success and
- How four companies are using brilliant thinking to compete in their sectors.
About the Author
Fast Company co-founder William C. Taylor is a popular blogger for Harvard Business Review, where he is a regular contributor.