Business strategist Braden Kelley says innovation starts with a vision, a strategy and a goal. A new idea by itself does not constitute an innovation; innovation is how you implement the idea to generate value. Readers familiar with the subject will see that few of Kelley’s ideas are brand new, but they’ll appreciate his accessible synthesis, which is immediately applicable and easy to follow. getAbstract recommends Kelley’s brief book to anyone interested in innovation and especially to those who are new to the field or skeptical about their ability to generate positive change.
In this summary, you will learn
- What common barriers impede innovation,
- How to integrate innovation into your organization and
- What drives successful innovation.
About the Author
Braden Kelley founded Business Strategy Innovation and is the founder and co-host of the Innovation Excellence website.