Summary of Strategy for Sustainability
A Business Manifesto
Copyright 2009 Adam Werbach
Summarized by permission of Harvard Business Review Press
How to do good business while doing good work for the planet.
Adam Werbach, the Global CEO of Saatchi & Saatchi S, offers an exceptionally clear, appealing explanation of how sustainable business practices are not only morally good but also possible and practical. Werbach, former president of the Sierra Club, espouses a multifaceted approach to making your business more humane, flexible and environmentally aware. getAbstract recommends his ideas and practices to readers concerned about the planet, business leaders curious about what sustainability can offer and activists willing to try an effective approach.
In this summary, you will learn
- What sustainability means,
- Why sustainability matters to your business and
- How to make your business more sustainable.
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