Summary of Tales for Change

Using Storytelling to Develop People and Management

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Tales for Change book summary
Once upon a time, businesses used stories to ease people through tough changes. Then, they could live happily ever after.


7 Overall

8 Applicability

8 Innovation

6 Style


A book of tales must rise or fall on the quality of the stories it presents. And in that regard, this storybook earns a mixed report card. Most of the stories are clear and pithy, although some hint at change without being directly related to it. A case in point is "The Old Man and his Grandson," a brief moral tale about the need to demonstrate empathy and the fact that everyone grows older. Other stories, however, are perfectly apropos and even come with a hint of humor to prod listeners to accept change. Unnervingly, some of the less engaging stories come from author Margaret Parkin’s personal experiences. On the other hand, her informative introduction makes a compelling case for the power of narrative in introducing and abetting transformation. She supplies excellent questions for further study after each story to keep the discussion on point. Overall, getAbstract recommends this book to those who would like to add a few new anecdotes to their quiver. If just one helps spur your organization be more flexible, that will be a success story worth telling.

In this summary, you will learn

  • How to harness the universal, historical power of storytelling
  • Which stories promote change in specific situations
  • How to help people recognize the need to change by sharing stories with them


Transformational Stories
Remember the story of the ugly duckling who becomes a beautiful swan? Or the frog who turns into a handsome prince? Or the poor scullery maid who is magically transformed into a lovely princess? These stories and many more suggest that storytelling has been a handmaiden...
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About the Author

Margaret Parkin is the founder and principal of Training Options, a British management and personnel development firm. She has worked with major organizations for more than 20 years. Parkin has a Master’s in Training and Development, as well as a Master Practitioner qualification in neurolinguistic programming. A practiced speaker, she has written two other books, Tales for Trainers and Tales for Coaching.

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