Summary of Ten Types of Innovation

The Discipline of Building Breakthroughs

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Ten Types of Innovation book summary
Utilize 10 innovation types to spark productive creativity and build a culture that sustains it.


9 Overall

10 Applicability

8 Innovation

8 Style


Many companies use ineffective, silly techniques to innovate, including brainstorming sessions featuring NERF balls and fun foods to make the session enjoyable and productive. But brainstorming does not work, no matter how many balls you throw at it. Larry Keeley, Ryan Pikkel, Brian Quinn and Helen Walters – all of Doblin, the innovation consultancy – detail what does spark innovation. Their book explains 10 kinds of innovation in detail. They suggest tactics and methods for analysis and planning, and they explain how to foster productive, tailored creativity. getAbstract praises this book’s informative design, data-block layout and lively graphics as well as the authors’ well-developed, and even innovative, ideas.

In this summary, you will learn

  • What innovation is and what it demands,
  • What the 10 innovation types are,
  • What an “industry innovation analysis” requires, and
  • How to identify and deploy “innovation tactics.”


Innovate or Die
Innovation is “the creation of a viable new offering.” Most organizations don’t know how to innovate, so most innovation projects fail. To learn how to develop organizational innovation, the Doblin consultancy examined 2,000 different innovations through the lenses of pattern...
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About the Authors

Larry Keeley is president and co-founder of Doblin, the innovation practice of Monitor Group. Ryan Pikkel, design strategist, Brian Quinn, innovation program professional, and Helen Walters, writer, editor and researcher, work at Doblin.

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    Ghulam Khan 3 years ago
    Excellent summary - Very relevant in today's business environment -

    Key takeaway for me is that the best approach is to take a few aspects at a time and not try to execute all 10 at a time.

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