Savvy entrepreneur Ray Anderson knew how to adapt in the face of a crisis. When observers berated his carpet manufacturing firm for plundering the Earth’s resources, Anderson took the critique in earnest and set about transforming his corporate operations. getAbstract recommends his astute, inspirational lecture to any doubters who erroneously believe that sustainability can’t accompany profit.
In this summary, you will learn
- How a “plunderer of the Earth” became America’s “greenest CEO,”
- Why a change to the “impact equation” is necessary to create sustainable companies and
- How all companies can ascend “Mount Sustainability.”
About the Speaker
Ray Anderson (1934–2011), founder of carpet company Interface, pioneered sustainable business practices.
Related TED Link
Customers who read this summary also read
Comment on this summary
4 years agoGood One ! Glad to read something new "Green Business"