Summary of The Business Logic of Sustainability

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The Business Logic of Sustainability summary
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Rating

9 Overall

10 Applicability

10 Innovation

9 Style

Recommendation

Savvy entrepreneur Ray Anderson knew how to adapt in the face of a crisis. When observers berated his carpet manufacturing firm for plundering the Earth’s resources, Anderson took the critique in earnest and set about transforming his corporate operations. getAbstract recommends his astute, inspirational lecture to any doubters who erroneously believe that sustainability can’t accompany profit.

In this summary, you will learn

  • How a “plunderer of the Earth” became America’s “greenest CEO,”
  • Why a change to the “impact equation” is necessary to create sustainable companies and
  • How all companies can ascend “Mount Sustainability.”
 

About the Speaker

Ray Anderson (1934–2011), founder of carpet company Interface, pioneered sustainable business practices.

 

Summary

When Paul Hawken, author of The Ecology of Commerce named and shamed Ray Anderson – the founder and CEO of Interface, a “petroleum-intensive” carpet manufacturer – as a “plunderer...

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