Summary of The Business Logic of Sustainability

Ray Anderson

TED Conferences LLC, 2009 more...

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The Business Logic of Sustainability summary

Can your firm ascend “Mount Sustainability”? Be inspired by a corporate sustainability pioneer.

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Recommendation

Savvy entrepreneur Ray Anderson knew how to adapt in the face of a crisis. When observers berated his carpet manufacturing firm for plundering the Earth’s resources, Anderson took the critique in earnest and set about transforming his corporate operations. getAbstract recommends his astute, inspirational lecture to any doubters who erroneously believe that sustainability can’t accompany profit.

In this summary, you will learn

How a “plunderer of the Earth” became America’s “greenest CEO,”
Why a change to the “impact equation” is necessary to create sustainable companies
How all companies can ascend “Mount Sustainability.”

Summary

When Paul Hawken, author of The Ecology of Commerce named and shamed Ray Anderson – the founder and CEO of Interface, a “petroleum-intensive” carpet manufacturer – as a “plunderer...

Get the key points from this video in less than 10 minutes.