Summary of The Carrot Principle

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The Carrot Principle book summary


8 Overall

9 Applicability

7 Innovation

7 Style


Judging by the results of two recent polls, business owners, executives and managers have plenty of worries. Roughly three-quarters of the U.S. workforce is actively seeking other employment and 85% of the world's employees are not motivated enough to put in extra effort at work. Loyalty and job satisfaction are clearly problems. But Adrian Gostick and Chester Elton strongly believe they have the solution. In analyzing the results of a groundbreaking 10-year study, the authors conclude that employee recognition is the key to boosting staff morale and involvement. Their book explains why managers who are strong in four basic categories – "goal setting, communication, trust and accountability" – invariably have happier employees and get better business results. The authors support their theory with first-hand accounts from a variety of workers and organizations. The book even includes a chapter with 125 really cool recognition ideas. getAbstract believes this book should vault to the top of any manager's must-read list, especially if you find it hard to give praise where praise is due. Highly recommended.

In this summary, you will learn

  • Why employee recognition is such a powerful tool;
  • Why money is overrated as a vehicle for motivation; and
  • How recognition affects business results.

About the Authors

Consultants Adrian Gostick and Chester Elton are co-authors of The 24-Carrot Manager and A Carrot a Day. Gostick leads a corporate recognition training and publishing practice. Elton is a frequent lecturer who works with Fortune 100 clients.



Kick It Up a Notch
The business world has plenty of terrific leaders and managers. They respect their employees, strive for fairness, and attempt to create meaningful and trusting relationships. They attend every seminar, and read all the latest books on management theory and practice. ...

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Contained in Knowledge Pack:

  • Knowledge Pack
    Rewarding Employees
    How to offer real recognition that makes even your best employees do more.

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