As any consultant - and author Jack Phillips - will tell you, the days when a consultant could make a living by sharing the latest trendy approaches to business are long, long gone. Today’s executives expect consultants to adhere to the same standards of accountability that consultants themselves have advocated for years. Therefore, the ability to determine a consulting project’s return on investment is an important skill for both executives and the consultants they hire. Phillips offers a practical approach to ROI that somehow avoids consulting jargon and complex formulas. Although it lacks case studies that show how to overcome specific obstacles to data collection and interpretation, this is a valuable book that fills in an important piece of the consulting puzzle. Best of all, it does so in a common-sense way that can be understood by carbon-based life forms, therefore getAbstract recommends this book to consultants and those who hire them.
In this summary, you will learn
- How a consultant can track performance and results
- Why measuring ROI demands expertise from the business executive and accountability from the advisor
- How executives risk their careers by failing to accurately measure ROI.
About the Author
Jack Phillips founded Performance Resources Organization, a consulting firm handling accountability issues. As the author of or contributor to more than 20 books, he has served as a consultant to AT&T, Federal Express, Motorola and Xerox. He has also worked as a bank vice president, a Fortune 500 training and development manager and a professor of management.