Summary of The Game-Changer

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The Game-Changer book summary


8 Overall

8 Applicability

8 Innovation

8 Style


This book is both intriguing and highly useful. Procter & Gamble CEO A. G. Lafley and business author Ram Charan draw examples from several large, successful organizations – GE, Honeywell, Dupont – but their primary focus is Procter & Gamble (P&G). They explore how P&G changed from a staid giant to an organization driven by innovation – and radically expanded its sales and profits along the way. They are candid about P&G’s organizational methods and failed innovations, and they show how willing it has become to open up and connect. getAbstract recommends this book to anyone who is interested in innovation on a corporate scale and wants to know how to make it happen.

In this summary, you will learn

  • How Procter & Gamble developed a culture of innovation;
  • How you can innovate methodically and successfully; and
  • Why innovation is so important.

About the Authors

A. G. Lafley is chairman and CEO of Procter & Gamble. In 2006, Chief Executive magazine named him CEO of the year. Ram Charan wrote Know-How and co-wrote Execution.



Innovation, Procter & Gamble and You
Procter & Gamble (P&G) integrates “innovation into everything” it does. This drives its business, and is the primary source of its profits and competitive edge. However, that hasn’t always been the case. In June 2000, when A.G. Lafley became...

Comment on this summary

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    Adji Permana 2 years ago
    it's good learning from experience of a great company like P&G.... Thank you
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    Helio Ivan Rodriguez Saucedo 3 years ago
    Good summary that adresses the needs to support creative teams not only by telling them nice words but by providing funds, spaces and good leaders to the innovation teams.

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