Summary of The Game-Changer

How You Can Drive Revenue and Profit Growth with Innovation

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The Game-Changer book summary
How Procter & Gamble turned a mature but troubled company into an engine of innovation – and how you can do the same.

Rating

8 Overall

8 Applicability

8 Innovation

8 Style

Recommendation

This book is both intriguing and highly useful. Procter & Gamble CEO A. G. Lafley and business author Ram Charan draw examples from several large, successful organizations – GE, Honeywell, Dupont – but their primary focus is Procter & Gamble (P&G). They explore how P&G changed from a staid giant to an organization driven by innovation – and radically expanded its sales and profits along the way. They are candid about P&G’s organizational methods and failed innovations, and they show how willing it has become to open up and connect. getAbstract recommends this book to anyone who is interested in innovation on a corporate scale and wants to know how to make it happen.

In this summary, you will learn

  • How Procter & Gamble developed a culture of innovation
  • How you can innovate methodically and successfully
  • Why innovation is so important
 

Summary

Innovation, Procter & Gamble and You
Procter & Gamble (P&G) integrates “innovation into everything” it does. This drives its business, and is the primary source of its profits and competitive edge. However, that hasn’t always been the case. In June 2000, when A.G. Lafley became...
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About the Authors

A. G. Lafley is chairman and CEO of Procter & Gamble. In 2006, Chief Executive magazine named him CEO of the year. Ram Charan wrote Know-How and co-wrote Execution.


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