Summary of The Idea-Driven Organization

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8 Overall

9 Applicability

7 Innovation

7 Style


Most organizations fail to use their most valuable resource – the insight of their “front-line employees.” Consultants Alan G. Robinson and Dean M. Schroeder provide a managerial wake-up call in this report. They explain that most usable ideas come from front-line, customer-facing employees. To become more innovative, firms need idea-generation systems – yet implementing those ideas is a challenge to entrenched corporate culture. The authors illustrate their thesis with case studies showing how organizations, most notably in “services, manufacturing, health care and government,” benefit from establishing idea-generation systems. getAbstract recommends their advice to corporate consultants, government agency directors, entrepreneurs and any executive who wants to build a culture of innovation.

In this summary, you will learn

  • How organizations use employee idea generation;
  • What obstacles companies face when implementing idea-generation systems; and
  • How organizations can change, overcome challenges, and make better use of employee ideas.

About the Authors

Consultants and best-selling authors Alan G. Robinson and Dean M. Schroeder wrote Ideas Are Free: How the Idea Revolution Is Liberating People and Transforming Organizations.



Your Most Valuable Resource
Most organizations neglect their most valuable resource: the insight of their “front-line employees.” However, “idea-driven” companies listen to their workforce, a source of their most innovative solutions. Becoming idea driven is challenging, and the transformation...

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