Summary of The Manager's Guide to Social Media

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The Manager's Guide to Social Media  book summary
Can you Twitter while you Yammer? If you’re a manager, the answer must be: yes.

Rating

7 Overall

7 Applicability

7 Innovation

6 Style

Recommendation

As a manager, are you expert in the use of Google Reader, Radian6, Hootsuite, Yotify, Netvibes and Scribd? How about cloud computing? Microblogging? Crowdsourcing? Managing virtual teams? Welcome to the brave new online world. Managing employees today requires understanding the virtualization of the workplace, Web 2.0 and social technology tools. Thousands of applications exist, and new ones show up daily. How can you stay on top of this high-tech deluge? Social technology expert Scott Klososky details the answer and takes the mystery out of social technologies. getAbstract finds that his book is a valuable resource for any manager who wants to stay current with social technology.

In this summary, you will learn

  • What social technologies are
  • How they can benefit organizations
  • What standards companies should adopt regarding the use of social tools at work
  • How managers can be role models for the proper use of social tools
 

Summary

Let’s Get Social
“In April 2010, Citibank surveyed more than 550 small-business owners in the United States about social tech use in their organizations, and found that more than 81% said they don’t use social tech.” Why would this be? Employees can use social media tools to advance the...
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About the Author

Scott Klososky consults with organizations on using social technologies.


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