Information technology and management consultant Steve Sashihara offers a complete guide to optimization, starting with explaining that it is the process of using the speed and power of computers to analyze information and recommend decisions. He goes beyond yes-and-no decisions, and delves into such issues as determining optimum package delivery routes (for UPS) and finding the best way to sell hotel rooms (for Marriott). Sashihara provides a history of operations research and how it works, and he elucidates what computers have added to the process. He shows managers how to present an optimization program to all levels of their companies, starting with decision-making managers. Sashihara also explains the problems that can arise with optimization programs. getAbstract recommends his book to those who want to understand the decision-making process and wish to know why to optimize and how.
In this summary, you will learn
- What optimization is and how it can benefit your business,
- How to establish an optimization program,
- How to sell the program to employees and monitor its progress, and
- What the future holds for optimization.
About the Author
Steve Sashihara is president and CEO of Princeton Consultants Incorporated, an information technology and management consulting firm.
Comment on this summary
Customers who read this summary also read
George S. Everly Jr. et al.
Richard H. Thaler
W.W. Norton, 2015