Summary of The Platinum Rule

Discover the Four Basic Business Personalities - And How They Can Lead You to Success

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The Platinum Rule book summary
Become a people-watcher to diagnose the personality styles of those around you. Then you can handle them in a way that works best for them, and for you.


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Do you struggle to gain your co-workers’ cooperation on projects? When you pitch a great new idea, do some of your colleagues seem indifferent or unreceptive? The problem may be a personality clash, and Tony Alessandra and Michael J. O’Connor show you how to resolve it. First, learn to identify the four basic business personalities: “Directors, Socializers, Relaters and Thinkers.” Then, modify your behavior to accommodate each type. As you learn the strengths of the different personality types, you can use them to increase your team’s effectiveness. Being aware of each type’s weaknesses helps you mentor others toward greater success. getAbstract recommends this practical book to managers, and to anyone who wants to learn how to understand and motivate people. The authors include a section on how to apply “The Platinum Rule” to selling, which also makes the book useful for salespeople.

In this summary, you will learn

  • How to identify people as “Directors, Socializers, Relaters or Thinkers,” or a blend of those personality types
  • What are some compatibility challenges between personality types
  • How to adapt your behavior to improve your relationships and, thus, boost your career


A Twist on the Golden Rule
You have likely heard of the Golden Rule: “Do unto others as you would have them do unto you.” Although helpful in some contexts, this rule can actually hinder communication. People’s personalities and inclinations may differ from yours, and if you apply this......
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About the Authors

Tony Alessandra, Ph.D., is the author of The Art of Managing People, Selling by Objectives and The Idea-a-Day Guide to Super Selling and Customer Service. Michael J. O'Connor, Ph.D., co-wrote Managing by Values and People Smart in Business.

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    Warner Books, 2000


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