Consultant Dan Pontefract, who also wrote the bestseller Flat Army: Creating a Connected and Engaged Organization, explains how companies can establish meaningful goals, provide energizing workplaces, and make significant contributions to their communities and society. Such “purpose-driven” companies put principles ahead of profits, but they find in the long run that being purpose-driven is good for business. Pontefract shows companies how to reach a meaningful “sweet spot” where three important roles come together: each employee’s “personal sense of purpose,” the company’s “organizational purpose” and the “role-based purpose” employees feel when they are in positions that align with their personal priorities and beliefs. getAbstract finds that businesspeople who seek a sense of direction for their organizations will benefit from this detailed, practical, inspirational book – and so will students of business.
In this summary, you will learn
- What distinguishes “purpose-driven” companies,
- How to build the three components of the “Purpose Effect” and
- How to find the “sweet spot.”
About the Author
Dan Pontefract is “chief envisioner” of TELUS Transformation Office, a consulting firm that helps organizations enhance their corporate culture and collaboration practices. He also wrote the bestseller Flat Army: Creating a Connected and Engaged Organization.