Summary of The Secret Truth About Executing Great Ideas

Looking for the video?
We have the summary! Get the key insights in just 5 minutes.

The Secret Truth About Executing Great Ideas summary
Start getting smarter:
or see our plans

Rating

7 Overall

8 Applicability

6 Innovation

7 Style


Recommendation

Frans Johansson explains that most tales of success begin with chapters full of failure, disappointment and frustration. It’s those who experiment, persevere and adjust who ultimately win the day. Johansson’s delivery is a bit scattered and confusing, but he’s enthusiastic and raises salient points. He cites examples of great ideas brought to completion, including the “burqini” (a burqa-type swimsuit), Muhammad Yunus’s Grameen Bank and the ice hotel tourist attraction in Jukkasjärvi, Sweden. If you think you have a breakthrough idea that will leave your mark on the world, getAbstract recommends that you watch this presentation and then think of some more.

In this summary, you will learn

  • Why the best ideas are those that make common sense,
  • Why failure usually precedes success and
  • How to bring great ideas to fruition.
 

About the Speaker

Entrepreneur Frans Johansson is the author of the best-selling book The Medici Effect.

 

Summary

Designing a bikini isn’t particularly innovative. But creating a burqa that Muslim women can wear comfortably in the water proved a runaway hit. Aheda Zanetti invented the “burqini,” a successful innovation, by combining two different entities...

More on this topic

By the same author

The Medici Effect
The Medici Effect
8

Customers who read this summary also read

Open to Think
Open to Think
9
Simply Brilliant
Simply Brilliant
9
The Start-Up J Curve
The Start-Up J Curve
8
The Surprising Habits of Original Thinkers
The Surprising Habits of Original Thinkers
8
Top of Mind
Top of Mind
7
Creative Genius
Creative Genius
7

Related Channels

Comment on this summary