Summary of The Ten Faces of Innovation

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

The Ten Faces of Innovation book summary


8 Overall

9 Applicability

7 Innovation

8 Style


Welcome to an enjoyable, easy read – which is not to dismiss Tom Kelley's fine ideas. With the aid of Jonathan Littman, Kelley works throughout this book to show how innovation can be much more painless than most people think, and more fun. Kelley makes thinking collaboratively sound like a blast. In the process, he convinces you that your organization should nurture and cherish playing with ideas. Although he admits that his consulting company, IDEO, found itself grinding along on tedious projects at times, and that he has watched people shoot down perfectly good suggestions, his underlying message is one of open possibility. He presents 10 roles you can play during meetings, any one of which would be enough to add considerable value. By showing that these roles are temporary, he sends the message that if you want to stay competitive, you can change, and even must. As he examines everything from product names to rules governing how workers decorate their cubicles, Kelley demonstrates the many opportunities you have to create something new. The cost is often little or nothing; sometimes innovation simply means getting out of your employees' way. getAbstract recommends this book to managers who wish to break old patterns and encourage creative thought companywide.

In this summary, you will learn

  • How "playing devil's advocate" squelches new ideas;
  • Which 10 brainstorming roles you can try instead; and
  • How to use these 10 roles to facilitate innovation.

About the Authors

Tom Kelley, who wrote The Art of Innovation, is managing director of IDEO, a creative design and innovation consultancy. Jonathan Littman is a contributing editor of the magazine Red Herring, and author of The Fugitive Game and The Watchman.



Beat the Devil
You've probably attended more than one meeting in which a participant proposes a new idea only to have someone ask permission to "play devil's advocate for a minute." Just like that, he or she stomps on the new idea and stifles creativity. However, using role playing to ...

Comment on this summary

  • Avatar
  • Avatar
    Mohammed Al kathrir 7 years ago
    i am not able to download it
    • Avatar
      Guest 7 years ago
      Hi Mohammed,

      I apologize for the late reply. Were you able to receive the summary?

      Please let me know if I can do anything to assist you.

      All the best,

More on this topic

By the same authors

Customers who read this summary also read

More by category