Summary of The Unexpected Benefit of Celebrating Failure

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8 Overall

8 Applicability

7 Innovation

8 Style


At X (formerly Google X), failure is not only celebrated and rewarded but it’s a badge of honor. X’s “Captain of Moonshots,” Astro Teller, believes this philosophy is the only way for people to take on the world’s most difficult challenges. Embracing the resulting messiness is an inherent part of the moonshot factory’s process. getAbstract recommends the X-man’s talk to managers seeking to infuse their firms with the will to take big risks.

In this summary, you will learn

  • Why inventors at X, formerly Google X, try to “kill their projects”;
  • Why this philosophy has inspired many successes and failures at X; and
  • Why building an environment where failing is safe is important for an innovative firm.

About the Speaker

Entrepreneur Astro Teller is the “Captain of Moonshots” at X and an expert in intelligent technology.



X, formerly Google X, is a “moonshot factory.” A “moonshot” is an audacious, visionary idea, and at the factory, a multidisciplinary team collaborates to design concrete strategies...

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