Summary of The Wright Way

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The Wright Way book summary


9 Overall

9 Applicability

9 Innovation

9 Style


The Wright brothers were an amazing team. Working part time, these two previously undistinguished bicycle dealers from Dayton, Ohio, solved a problem that had baffled, frustrated and defeated (sometimes fatally) some of the most well-educated, well-capitalized and well known scientific entrepreneurs of their and all prior time. The story of how and why they succeeded in creating and flying the first airplane is not only fascinating, but also rich in didactic value for parents, teachers and businesspeople. Author Mark Eppler does an admirable job of drawing you into the story of the Wright brothers. relishes the problem-solving principles he defines, which are, at times, refreshingly unorthodox. He abstracts these principles well and phrases them clearly, but the best demonstration of the principles lies in his retelling of the Wright brothers’ absorbing story. A very good book indeed.

In this summary, you will learn

  • a new way of approaching problems and finding solutions from two of the most fascinating figures of the twentieth century, aviation pioneers Wilbur and Orville Wright.

About the Author

Mark Eppler is an award-winning speaker, former marketing executive and a student of the Wright Brothers. He has taught business and management at Indiana University and is the author of Management Mess-Ups.



Two Brothers
When Wilbur Wright was about 21, his brother Lorin, who had gone off to Kansas to find his fortune, wrote a letter home. He worried that Wilbur was aimless and would never amount to anything much. A few years later, Wilbur himself would complain that although he had built ...

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