Summary of Unlock Behavior, Unleash Profits

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Unlock Behavior, Unleash Profits book summary


7 Overall

8 Applicability

6 Innovation

5 Style


This absorbing, practical book advocates the use of behavioral science in the workplace to achieve increased profits. This is a valuable resource for those who work in a group setting because it supplies helpful information on communicating effectively within a team. Author Leslie Wilk Braksick structured the book logically and wrote it clearly. She provides numerous real-life examples of how to apply the principles in the text. getAbstract recommends this book to anyone who leads an organization or manages people, and to all executives who want to add behavioral science techniques to their leadership skills.

In this summary, you will learn

  • Why a leader’s behavior directly influences both the work environment and profitability;
  • Why positive reinforcement is crucial; and
  • Why feedback and coaching are instrumental in changing corporate behavior and unleashing profits.

About the Author

Leslie Wilk Braksick, Ph.D., is co-founder and president of the Continuous Learning Group, Inc., a large, behaviorally-based consulting organization with Fortune 500 clients. The company provides guidance in business improvement, change, and profitability to more than 150 blue chip clients worldwide.



Behavioral Science in the Workplace
Every business leader needs vision and strategy to be successful. But that alone does not insure successful implementation of new initiatives. You should also include the additional element of behavior. Behavior is the only business condition that is...

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