Although it’s an overused metaphor, top business speakers and best-selling author Brian Tracy show how you can apply battle-proven methods to achieving victory in the world of business. While many of the principles sound familiar, Tracy’s presentation is lively and well organized. He covers the importance of having objectives, getting the facts, coordinating your activities, daring to go forward, concentrating your forces, conserving your resources and having one person in charge. He uses battlefield illustrations to remind us of these principles. He also draws on ancient and modern historical accounts of battles to illustrate the close connection between victory in war and in business. If your approach to business hinges on careful strategy and targeted planning, getAbstract.com thinks you will find tactical weapons in this military manual that you can muster in the fields of commerce.
In this summary, you will learn
- The twelve basic principles of success in both military battles and business;
- How to use force multipliers to increase your odds and improve your likelihood of success and
- How to apply these principles and multipliers to your business.
About the Author
Brian Tracy is a business speaker, a best-selling author and a consultant on personal and professional development. He addresses approximately 250,000 people a year, and has consulted with major corporate clients, including IBM and McDonnell Douglas. He has written 26 books and produced more than 300 audio and video learning programs.