Communications consultant Bart Egnal writes engagingly about the role that inspiring communication plays in leadership. Drawing upon his experience teaching senior executives to speak effectively, he shows how the terminology you use helps or hinders you as a leader. Many executives find jargon irksome, but continue to use it. Egnal explores why this is so; he explains how to wield jargon as an effective tool and when not to use it at all. He tracks jargon on a spectrum from “useful” to “damaging” while discussing surefire methods for exploiting it effectively. He also discusses ways to harness your use of language to reach your audience, large or small. getAbstract recommends his insightful manual to leaders, managers and public speakers.
About the Author
Business writer Bart Egnal is president and CEO of The Humphrey Group communications consultancy.