Fashion PR expert Aliza Licht – whose “DKNY PR GIRL” Twitter account once boasted 500,000 followers – details the attitudes and skills every job seeker needs to get started in a new or unfamiliar industry. She offers solid counsel about the power of knowing yourself, paying your dues, taking the initiative and making the network connections you need to achieve your goals. Some of her advice seems fundamental, but her lively personality comes through and even seasoned professionals will find value in her reminders of the basics. With a note for those who just want to keep up that Licht’s DKNY Twitter feed is now inactive and she’s tweeting under her own name, getAbstract recommends her practical advice on creating a stylish career trajectory.
About the Author
As the senior vice president of global communications at Donna Karan International, Aliza Licht garnered more than 500,000 Twitter followers under the name DKNY PR GIRL. The New York Daily News put her 30th on its list of the Top 50 Most Powerful Women.