Summary of Let My People Go Surfing
From LET MY PEOPLE GO SURFING by Yvon Chouinard. Summarized by arrangement with Penguin Press, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC.
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- Insider's Take
In this memoir, Patagonia founder Yvon Chouinard lays out his unconventional business philosophy. The book – first published in 2005 and updated in 2016 with “10 more years of business unusual” – is a joy, but Chouinard only briefly addresses the main paradox in his business model: how to make sustainable gear affordable for the masses. Patagonia’s price tags are notoriously steep – $35 for a T-shirt or a pair of boxer shorts and $119 for a pair of jeans. Will consumers accustomed to fast fashion take Chouinard’s advice to buy a few high-quality garments and keep them for years? He’s an inspirational figure of great accomplishment, and his book includes wonderful surfing and climbing photographs, which few business biographies feature. getAbstract recommends this eccentric autobiography to managers seeking creative, sustainable approaches to commerce and to anyone who might enjoy the climb.
About the Author
Yvon Chouinard is founder and owner of Patagonia Inc., an apparel and sporting goods company based in Ventura, California.