Good marketing is designed to create need. But advertising veteran Rory Sutherland suggests that maybe we would be better off finding the benefits in what we already have. Sutherland’s witty, rapid-fire presentation on embracing “intangible” value succeeds by entertaining and informing. His liberal use of humorous anecdotes illustrates – without obscuring – the substance of his message. getAbstract heartily recommends this presentation to marketing professionals who appreciate the astute, if offbeat, perspective of a seasoned expert.
About the Speaker
Advertising guru Rory Sutherland is vice chairman of Ogilvy Group.