Summary of Make Change Work for You

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  • Applicable
  • Inspiring


Coping with change is a pivotal skill in modern business, but it’s a tough ability to cultivate. Agility in the face of change requires creativity, flexibility, a voracious appetite for information and, above all, courage. According to consultant Scott Steinberg, fear is the number-one obstacle to managing change effectively. He explains that change and uncertainty trigger several potent fears – among them “fear of failure,” “fear of embarrassment” and “fear of losing control.” When you are afraid, you tend to respond instinctively, not rationally. You either try to avoid the issue (“Digital photography will never catch on”) or you blow it out of proportion (“I’ll lose my job!”). Steinberg’s advice: Don’t squelch your fears; make use of them. He calls fear a “personal radar system” that reveals where new trends, threats and opportunities will emerge. Steinberg, a sought-after keynote speaker, is an enthusiastic, invigorating author with a refreshing perspective on fear. However, most of his information, while relevant and useful, isn’t new, and some of his tips are frustratingly obvious, like, to minimize risk and choose the strategy that’s most likely to succeed. Nevertheless, getAbstract recommends his clarion call for fortitude to executives, entrepreneurs, managers, investors, futurists and anyone seeking ways to manage change with courage.

About the Author

Speaker and strategist Scott Steinberg, CEO of TechSavvy Global, is also a columnist whose work has appeared in Fast Company and Rolling Stone.



A Changing World

To ensure your business’s survival, you must change just as fast as today’s marketplace, a hurricane of accelerating transformation. Make change a habit, an integral part of your organization’s everyday processes and strategy.

That is not an easy goal. To innovate, you must take risks. And risks arouse powerful fears, such as the “fear of failure,” the “fear of embarrassment” or the “fear of losing control.” These fears form the greatest obstacles to organizational agility. Fear keeps people in dead-end jobs and companies in dead-end situations. For example, fear drove the former movie-rental titan Blockbuster to cling to outdated strategies in the face of technological disruption.

A Few Calming Words About Fear

Fear is essential to survival. This intense, instinctive response allows you to contend with an immediate threat – like the attack of a grizzly bear – without wasting time thinking about what to do. One problem is that people respond very much the same way to challenges that crop up in a competitive business world. In the workplace, most fears center not on actual threats like grizzlies, but on things you think might happen. For...

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    G. K. 4 years ago
    If a book gets rated with 6's and 7"s, I don't think I would recommend it
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    r. a. 4 years ago
    A good listen- simple stuff but a strong reminder
  • Avatar
    S. M. 4 years ago
    Good read - don't play it safe, step outside your comfort zone, failure is the path to success