Summary of Make Your Mark

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8 Overall

8 Applicability

7 Innovation

8 Style


Editor Jocelyn K. Glei gathers essays identifying vital traits that creative professionals or “makers” need to build and lead successful companies. Twenty-one contributing entrepreneurs explain the qualities necessary for good leadership. The main sections address the importance of having a clear business purpose, the challenges of building a product and brand, the necessity of connecting with customers, and the need for creatives to become leaders. Glei offers lists, questions and exercises to help creative entrepreneurs learn to manage and to help them make the transition from makers to leaders. Each brief contribution provides busy professionals with digestible, applicable concepts and memorable stories. Four sections focus on these major areas, but just reading individual chapters as standalones can provide usable insights. Their ideas can revitalize an established company and lay a foundation of self-reflection for emergent entrepreneurs. getAbstract recommends Glei’s compilation to entrepreneurs, self-employed makers and executives in all creative fields.

In this summary, you will learn

  • How to define your company’s purpose and align it with your own,
  • How being transparent with your employees and customers creates value, and
  • Why creative people or “makers” must learn to lead as well as create.

About the Authors

Former global management editor at Flavorpill and founding editor of 99U, Jocelyn K. Glei also edited Manage Your Day-to-Day, and Maximize Your Potential.



“Defining Your Purpose”

As you leverage your creative work into a commercial venture, remember that a successful company does not exclusively seek profits or focus on products. A “purpose-driven” business wants to solve problems and “change the world” for the better. Pinpointing your firm’s purpose requires answering four questions: What does the world yearn for? What are your organization’s specific abilities? “Who has the company timelessly been? And who must it fearlessly become?” Use these questions to role-play, tell stories and become introspective.

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Manage Your Day-to-Day
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