Thoughtlight CEO Christina Inge understands the problem every business faces in the modern world – too much data, too little time to process it. Her practical guide, Marketing Metrics, will not only show you what data you need to collect and how, but will steer you through the process of integrating your different data streams, putting essential metrics onto dashboards that your team can use, and turning information into a strategy for growth.
About the Author
Christina Inge is founder and CEO of Thoughtlight, a consulting firm specializing in digital marketing and analytics strategies. She is a Massachusetts Technology Leadership Council member, and an instructor at Harvard University Extension School and Northeastern University College of Professional Studies.
Comment on this summary
In our Journal
2 months ago
Understanding Your Terrain Is Half the Battle
Sun Tzu’s The Art of War Or: Victory is Built on Knowledge In the ever-evolving landscape of business, where competition is fierce and strategies are key, Sun Tzu’s timeless wisdom encapsulated in The Art of War continues to resonate with profound relevance. Written over two millennia ago, Sun Tzu’s strategic principles extend far beyond the […]