- For Beginners
Dan Schawbel’s book teaches college students and those who are new to the world of work how to build and promote their personal brands so they can approach the job market with confidence. While the book targets Gen Y, other age groups can benefit from its detailed advice on building a personal brand by using various online tools. A personal brand not only helps you get hired, it also leads to opportunities and advancement. Even though people often regard a “me, me, me” attitude and self-promotion as negative, Schawbel says it makes sense to focus on yourself as you build your brand. After all, you are the best person to advertise your abilities and expertise. getAbstract finds that this book provides in-depth instructions for developing your personal reputation and brand without making you feel like an egotistical self-promotion machine.
About the Author
Dan Schawbel is the publisher of Personal Branding Magazine and founding partner of Millennial Branding, LLC.