Measure What Matters
A review of

Measure What Matters

How Google, Bono, and the Gates Foundation Rock the World with OKRs

John DoerrPortfolio • 2018

Measure Twice

by Allan Schweyer

John Doerr champions the Objectives and Key Results (OKR) process but warns that it works only in the right culture.

Few authors can boast as much experience helping organizations as John Doerr. He worked in Silicon Valley with Intel and other firms before starting his career investing in and advising start-ups. He was an original investor in Google and Amazon and now chairs Kleiner Perkins, one of the largest, most respected venture capital firms. Doerr discovered, invested in and mentored outstanding leaders, including Bono of the Irish rock band U2 and tech pioneers Sergey Brin and Larry Page of Google.

At the dozens of companies that Doerr has funded and assisted, he evangelized for a process he learned from Andy Grove of Intel: Objectives and Key Results (OKRs). This is a simple method for choosing ambitious, inspiring goals and identifying the specific, measurable results needed to achieve them. OKRs rally employees and focus everyone on getting the necessary jobs done.


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