Review of Measure What Matters

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  • Applicable
  • Well Structured
  • Concrete Examples


As the leader of one of the largest, most respected venture capital firms, John Doerr discovered, invested in and mentored a great variety of people, including philanthropist Bono of the Irish rock band U2 and tech pioneers Sergey Brin and Larry Page of Google. At the dozens of companies that Doerr has funded and assisted, he evangelized for a process he learned from Andy Grove at Intel: Objectives and Key Results (OKRs). This is a simple method for choosing ambitious, inspiring goals and identifying the specific, measurable results needed to achieve them. Using OKRs is an effective way to rally employees and focus everyone on getting the necessary jobs done. Doerr’s engaging instruction and implementation manual includes dozens of examples and short case studies. His guidance and methods will pay off for just about anyone in any organization – especially leaders.

About the Author

John Doerr worked in Silicon Valley with Intel and other firms before starting his career investing in and advising start-ups. He was an original investor in Google and Amazon and now chairs Kleiner Perkins. 


John Doerr explains that your Objectives and Key Results (OKRs) should state what your firm needs to have happen and clearly convey how you will make it happen. Doerr, who has long experience crafting OKRs, advises firms to keep their OKRs simple and easily understood. He stresses that creating only a few “overarching objectives” helps focus everyone on what’s most important. When Doerr was at Intel, a typical OKR plan might have read as follows:

Objective: Show that the X Intel chip exceeds the performance of the Y competitor chip. 

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    G. V. 3 months ago
    This summary in Spanish could be great!
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    R. G. 5 months ago
    Interesante e innovadora propuesta para la estructuración de metas corporativas y su correspondiente seguimiento para asegurar el logro de los objetivos propuestos.
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    K. S. 11 months ago
    One of the best books ever. it gives you a tool to work with. ?? okr ?