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MoneyBall Medicine

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MoneyBall Medicine

Thriving in the New Data-Driven Healthcare Market

Productivity Press,

15 min read
6 take-aways
Audio & text

What's inside?

At the intersection of technology and health care, entrepreneurs are revolutionizing medical care with Big Data.

Editorial Rating



  • Analytical
  • Scientific
  • Visionary


Have you heard about medical tourists who travel globally for affordable surgeries? Have you  wondered how tech tycoons develop new ways to use data and make millions of dollars? Do you stay up late worrying why medical costs are high? Harry Glorikian and Malorye Allison Branca have answers. The authors diagnose the ailments and inefficiencies that hobble health care. With case studies and personal stories, they build a portrait of the health care system in this must-read for business leaders, health care professionals and consumers who want to follow the digital trail of money and medicine.


High-tech entrepreneurs are targeting opportunities in health care.

A family health crisis led to a career detour for Nat Turner, a technology tycoon.He watched a close relative struggle with the bureaucracies surrounding leukemia treatments for a child. Turner saw the child’s father carry volumes of paper medical files and DVDs around the country because the family’s team of cancer specialists could not easily share those files. It was a familiar story for Turner and his business associate Zach Weinberg, who had seen other family members struggle with cancer treatments, medical records and doctor-to-doctor data exchanges. Weinberg and Turner realized they could apply their past successes in high-tech to the health care industry.

The two men had sold an analytics-driven advertising company to Google for $81 million in 2010. They believed that same data-driven processes was ideal for tracking cancer treatments and changing the medical records industry. The high-tech entrepreneurs launched Flatiron Health in 2012 after conducting extensive interviews with nurses, oncologists, researchers and hospital leaders. Weinberg and Turner sought...

About the Authors

With more than 30 years of experience as a successful entrepreneur, Harry Glorikian has launched business ventures around the globe. He is an expert in life sciences, information technology and healthcare. Maloyre Allison Branca is an award-winning writer, specializing in medical science and healthcare.

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