Skip navigation
More Build It Big
Book

More Build It Big

101 Insider Secrets from Top Direct Selling Experts

Kaplan Publishing, 2006 more...

Buy the book


Editorial Rating

7

getAbstract Rating

  • Applicable

Recommendation

If you’ve ever attended a Tupperware party or spoken to a Mary Kay or Avon representative, then you are familiar with the concept of direct selling. More than 49 million people worldwide are hawking everything from toys to life insurance as independent contractors. Many of these professionals found a terrific resource in the book Build it Big, published by the Direct Selling Women’s Alliance (DSWA). Now, the organization has compiled more insights, anecdotes, tips and techniques, specifically for female direct-sales professionals. Unlike most business writing, which is usually gender-neutral or all about "him," the operative pronoun here is "her." Although the sales strategy and self improvement advice isn’t particularly new, it is solid. The book guides promising novices (most advice would apply to men as well as women) through the direct sales necessities, from finding inspiration and prospects, to asking for referrals or sales, dressing appropriately and building a team. Whether you need the advice or support of a coach, a sales guru or a fashion diva, getAbstract believes you will find it in this collection of 101 best practice essays from veterans of home-based sales businesses.

Summary

The Direct Selling Profession

What is direct selling? From make-up to home decorating to jewelry, independent contractors known as direct selling professionals purvey a huge variety of products and services. These home-based entrepreneurs market and sell products and services for commissions ranging from 20% to 50%, and many also build teams of other salespeople. In exchange, most parent companies provide research, products, sales materials and incentives, training, shipping and storage. As a direct sales representative, you are essentially your own boss, but you get the support of a corporate entity even as you experience the freedom, flexibility and rewards of entrepreneurship. Just heed the following tips, which offer practical and personal advice as well as strategies for success in direct marketing.

"Challenging the Misconceptions"

Several misconceptions prevent people from going into direct sales. One myth is that it takes a large initial investment. In fact, Inc. magazine’s 2004 list of "America’s fastest-growing small businesses" cites the average start-up cost as around $25,000. Actually, many entrepreneurs start with less than $1,000. Prospective ...

About the Author

Direct Selling Women's Alliance (DSWA) is a professional organization for home-based entrepreneurs. It provides education and support for those involved in network marketing, party-based selling and person-to-person sales.


Comment on this summary

More on this topic

Related Skills

AI Transformation
Become More Adaptable
Build and Maintain Well-Being
Career
Communicate Effectively
Develop Financial Literacy
Develop Team Members
Drive Digital Marketing
Drive Team Performance
Enhance Employee Experience
Entrepreneurship
Foster a Culture of Innovation
Generate and Qualify Leads
Human Resources
Innovation
Lead Ethically
Lead Yourself
Leadership
Leverage AI in Your Daily Tasks
Manage Change
Management
Marketing
Master Collaboration
Master Interpersonal Skills
Navigate Leadership Challenges
Personal Growth
Plan and Strategize Your Sales
Promote Diversity, Equity, and Inclusion
Search for a Job
Secure Funding
Soft Skills
Build Your Resilience
Use AI for Personal Productivity
Build Your Presence
Develop Grit
Manage People and Talent
Offer Flexible Work Arrangements
Practice Mindfulness
Generate Demand
Dare to be Vulnerable
Have Effective Meetings
Set Boundaries
Support Others
Communicate Value
Drive Change Without Authority
Build Prospect Rapport
Master Personal Budgeting
Build Team Cohesion
Mentor Employees
Understand Yourself
Excel at Cold Calling
Build Confidence
Live Well
Master Public Speaking
Manage Your Personal Reputation
Master B2B Sales
Work Remotely
Sales
Practice Self-Care
Motivate Yourself
Support Team Members’ Careers
Develop Your Personal Brand
Pitch Your Business Idea
Foster Ownership in Others
Cultivate a Growth Mindset
Lead Inclusively
Lead through Change
Develop Parenting Skills
Present to Prospects
Practice Transformational Leadership
Master Prospecting
Close Sales Successfully
Motivate Your Team
Master Prioritization
Craft a Personal Elevator Pitch
Foster Team Culture
Create a Sense of Belonging
Cultivate Self-Discipline
Convert Prospects
Build Psychological Safety
Master Business Etiquette
Present in Person
Build Useful Habits
Live Intentionally
Manage Sales Teams
Avoid Procrastination
Maintain Work-Life Balance
Network Strategically
Workplace Skills
Manage Your Time
Practice Servant Leadership
Become More Productive