Throughout his career, B2B sales expert Jeff Bloomfield has studied why and how customers buy. His eye-opening approach combines proven scientific principles in brain chemistry and psychology with information on how to construct memorable, effective selling stories. In addition to its value for salespeople, parents, managers, coaches and leaders, Bloomfield’s NeuroSelling strategy works for anyone who needs to positively influence other people. He walks through the science clearly but quickly, and then focuses on helping you sell.
About the Author
Author of Story-Based Selling, Jeff Bloomfield is the founder and CEO of Braintrust (braintrustgrowth.com), a firm that trains and develops sales and marketing professionals. He is also a frequent public speaker (jeffbloomfield.com).
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In our Journal
2 years ago
Tell Them a Story They Can’t Resist
Talk to your customers, your employees and yourself in the brain’s native language. Everybody loves a good story. There’s a sound reason for that. The human brain is literally hardwired for story. Story, as Will Storr points out in The Science of Storytelling, is the “lingua franca” of the brain. The brain naturally pieces together […]