When author Dave Delaney moved to Nashville, Tennessee, in January 2007, he sought to break into the town’s media circles. Having written about marketing for several years, he researched the media market in Nashville to develop contacts. He created a blog that focused on the town, networked extensively in person and found a job. He draws on that experience in his in-depth book. He does not assume that readers have any prior knowledge of networking, so he clearly explains how to develop a business network online or in person. Rather than being warm and fuzzy, his advice is very practical – like telling you to “friend” on Facebook only people who can help you. Delaney’s goals in this advice-packed manual are clear and unabashedly self-interested: Build your community to get what you need. getAbstract believes that businesspeople, managers, recent grads or those seeking a practical guide to expanding their business networks could benefit by making Dave their new best buddy. But don’t expect him to friend you.
About the Author
David Delaney is a consultant and speaker on business networking, digital marketing and social media strategy.
Comment on this summary
In our Journal
2 years ago
What to Say?
A reading list about all kinds of conversations: light, naked, difficult and otherwise. Conversations are the building blocks of business, because all business starts with relationships. Most common is small talk, but at the highest levels, companies seek to engage with their customers, employees and shareholders in large, purposeful conversations. Small Talk Is a […]
2 years ago
Social Capital Is Like Money in the Bank
Building a network of colleagues and friends is an essential part of working and advancing in your career. Several techniques make it as painless as possible. Networking is a must; there’s no opting out. People change jobs, move to different cities and navigate gig jobs or self-employment. To succeed in this complex and ever-shifting business […]