Summary of Next Is Now
From the book NEXT IS NOW: 5 Steps for Embracing Change - Building a Business that Thrives into the Future by Lior Arussy. Copyright © 2018 by Lior Arussy. Reprinted by permission of Simon & Schuster, Inc.
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People and organizations generally prefer the status quo, but being ordinary gets you nowhere. Companies that drop the status quo and embrace change will rocket past organizations that fear it and end up being irrelevant. Organizational culture strategist Lior Arussy provides a special five-step method for adapting t0, managing and even embracing change. His insightful, commonsense guidance will inspire executives to foster and grow comfortable with change.
About the Author
Lior Arussy is the founder and CEO of Strativity Group and an authority on the customer experience, culture design and customer-centric transformation.
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