Summary of Next Is Now

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Next Is Now book summary

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People and organizations generally prefer the status quo, but being ordinary gets you nowhere. Companies that drop the status quo and embrace change will rocket past organizations that fear it and end up being irrelevant. Organizational culture strategist Lior Arussy provides a special five-step method for adapting t0, managing and even embracing change. His insightful, commonsense guidance will inspire executives to foster and grow comfortable with change. 

About the Author

Lior Arussy is the founder and CEO of Strativity Group and an authority on the customer experience, culture design and customer-centric transformation.


Change is the one irrefutable constant today. You must become “change-resilient.”

“The change” is the change you encounter daily – change that never goes away. It alters lives and transforms organizations. This is the kind of change that many people and organizations try to ignore. But it’s impossible to avoid. You want to learn to adapt to change and to shape it so it works for you, not against you.

Constant change can be unsettling, so you and your organization must become change-resilient. Try to become excited about change, not afraid of it, though this is a difficult transition for most people. Fear of change is primal, if illogical. People and organizations must summon the courage to accept change as a positive, and that requires understanding change resilience as a way of life – not just a goal. It’s how you must exist, day in and day out, in the modern world.

Becoming change-resilient in the short-term is not enough. People and organizations must strive for long-term change resilience, which involves training for and adapting to circumstances that shift constantly...

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