- Well Structured
Expert sales trainer William (Skip) Miller teaches B2B salespeople how to line up sales. First, Miller recommends, you need a thoughtful, well-developed outbounding strategy. Make sure your communications focus on your prospects – who they are, what they care about and what they need – and not on you, your offerings or your solutions. Miller explains how to plan and structure your messaging – emails, phone calls, sales conversations and social media content – to secure prospects’ attention and make them curious about your wares. B2B salespeople will welcome Miller’s results-oriented prospecting advice.
About the Author
William (Skip) Miller is founder and president of M3 Learning, a sales and sales management training company in Silicon Valley. Outbounding is his seventh book.