This book is a useful primer for learning well-established persuasion techniques. Although author Kurt Mortensen makes few new points, he does a good job of compiling and synthesizing the current wisdom. Nothing here will challenge readers who are already familiar with the art, but newbies will find Mortensen’s book a useful introduction, with references to classic motivational writers such as Napoleon Hill, time-management gurus such as Stephen Covey and classic thinkers such as Ben Franklin and Mohandas Gandhi. His enthusiasm helps, as do his checklists and examples. getAbstract recommends his book to aspiring salespeople and negotiators, and to anyone else who wants to improve his or her persuasion skills but doesn’t know where to start.
About the Author
Kurt Mortensen speaks and trains people in persuasion techniques. He founded the Persuasion Institute and is author of Maximum Influence.