- Concrete Examples
Digital marketing expert Cynthia Johnson says that – like it or lump it – you have a personal brand; either one you craft for yourself or the one the world shapes for you. Johnson details how to take charge of your personal brand, starting with original thought and the courage to be authentic. Though she frames branding as necessary, she makes it fun, even daring. Johnson offers practical, general advice and killer hacks. She provides a terrific starting point for building your brand.
About the Author
Social media expert Cynthia Johnson co-founded Bell + Ivy, a Los Angeles–based branding agency.