- Concrete Examples
Professor Viktor Mayer-Schönberger and journalist Thomas Ramge develop an overarching theme: big data will bring big change. Their book examines the dynamics of markets, firms and the economy, and describes how data, machine learning and predictive analytics already equip certain markets with more and better data than observers can obtain from price alone. The authors feature companies that compete not on price but on matchmaking in clothes, cars or even love. Soon, they write, data will accelerate firms’ transformation into platforms. Though at times abstract and fond of the argot of the field, this enlightening work is especially rich for economists, financial professionals and long-range corporate planners.
About the Authors
Viktor Mayer-Schönberger teaches at Oxford University, where he serves as chair of internet governance and regulation. Thomas Ramge, winner of a getAbstract International Book Award in 2018, writes for The Economist and brand eins.