• Concrete Examples
  • For Beginners
  • Engaging


Mental “boxes” influence your views of your business and the future, which is why “thinking outside the box” is so important. But what does this hackneyed phrase really mean? Corporate philosopher Luc de Brabandere offers an approach that harnesses inductive reasoning: the ability to create new boxes unconstrained by existing assumptions. Corporate leaders and strategists will appreciate this intelligent look at the “thinking” aspect of creative thinking.


Corporate philosopher Luc de Brabandere was giving a talk about creativity when a CEO asked him to explain what “thinking outside the box” really means. The query forced de Brabandere to reconsider the creative thought process. Creative thinking involves expanding the parameters of thought. For example, finish the following sentences: “An example of a car is…” and “The car is an example of…” The first sentence has rigid parameters, and an answer could be incorrect. Responses originate from a set of established assumptions. In contrast, the second sentence prompts infinite responses, limited only by people’s creativity and imagination. The car is an example ...

About the Speaker

Corporate philosopher Luc de Brabandere is a senior adviser to BCG and a professor at École Centrale Paris.

More on this topic

Customers who read this summary also read

3 Steps to Turn Everyday Get-Togethers into Transformative Gatherings
How Does Science Fiction Influence the Real World?
A Powerful Way to Unleash Your Natural Creativity
Why You Should Shop at Your Local Farmers Market
Brave New Work
How Tech Companies Deceive You into Giving Up Your Data and Privacy

Related Channels