Summary of Remember Every Name Every Time

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Remember Every Name Every Time book summary

Editorial Rating



  • Applicable


Anyone who has trouble remembering names will be attracted to this book, which presents several techniques for remembering names. Be forewarned, however: remembering names requires a lot of work. Just as reading a book on how to juggle will not make you into a juggler, reading this book will not give you total recall. Shortcuts just don’t exist. Author Benjamin Levy has built an impressive client base by performing as a magician and memory expert at top-end events. He provides the visual and verbal tools you need to recall names. However, reminds readers that self-help books require you to start the regimen and continue it daily. We recommend this book to any business executive who wants to do better at remembering names and faces - but don’t forget to practice!

About the Author

Benjamin Levy has appeared before heads of state and European royalty. His clients include many Fortune 500 companies.


Why You Forget

Most people start out with good memories. But over time they learn or develop protective ways not to remember. For example, parents often tell their children not to stare, yet staring is human beings’ most basic way of imprinting faces into their memories.

Some people consciously choose not to remember a name because they perceive the person as a threat. Others forget names because unconsciously, they wish to repress a bad memory. Usually, if you forget a name, you have a reason, conscious or unconscious.

Names are difficult to remember because they are a collection of syllables with no obvious connection to the person to whom they’re attached. American Indians recognized this problem and assigned names to people when they became adults, based on their most prominent characteristics. Even in the most cloistered environment, remembering names would be a challenge, and modern living complicates the process. From the moment most people wake up they are bombarded with names, facts and data. One morning’s New York Times contains more information than an average adult living in the Middle Ages would have encountered during an entire lifetime.


Comment on this summary

More on this topic

Designing Experiences
Microlearning Short and Sweet
The Most Powerful Woman in the Room Is You
The Simplicity Principle
The Write to Happiness