Are formal workplaces still relevant? American entrepreneurs Chris Dyer and Kim Shepherd say that the most successful companies, post-pandemic, will eschew offices and embrace virtual work through remote or hybrid teams. If done right, they argue, offering remote options has rewards, including attracting a higher level of talent and achieving better performance. By going remote, rather than rewarding people for having great personalities or spending time in the office, you focus on what really matters: results.
Remote work is a sustainable business strategy.
Before the COVID-19 pandemic, the idea of having remote staffers alarmed many business leaders. For example, Yahoo ended its work-from-home option in 2013. Although the move only succeeded in pushing good people away from the company, a host of CEOs saw the reverse as proof-positive that having remote employees simply didn’t work. With the rise of COVID-19, however, millions of people suddenly shifted to working from home. Surprising the skeptics, many workers enjoyed their remote arrangements, and employers found that workers remained productive out of the office.
Authors Chris Dyer and Kim Shepherd say they could have predicted the success of virtual work. They’ve run thriving companies with remote workforces for years. And, they’ve learned that shifting to remote work can pay big dividends. Going virtual helps break your organization free of old, unhelpful structures, such as top-heavy hierarchies, pricey office space, and command-and-control mind-sets.
Shepherd’s recruiting firm was on the brink of failure after the September 11, 2001, terrorist...