Summary of 15 Minutes Including Q&A

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15 Minutes Including Q&A book summary
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7 Overall

9 Applicability

7 Innovation

8 Style


Joey Asher, president of Speechworks, teaches businesspeople how to speak in public. In this compact manual, featuring small pages with big type, Asher presents his techniques for delivering solid presentations. Some of them might read as contrary to usual practice, such as encouraging audience questions during your speech, instead of after, or repeating just three points. Asher introduces helpful procedures and explains the steps – from rehearsal to Q&A – to delivering a riveting business presentation. getAbstract suggests that anyone who must make presentations will greatly benefit from reading Asher’s eminently helpful book. Now you can stand proud at the lectern knowing that you will be ready.

In this summary, you will learn

  • Why businesspeople tend to deliver terrible presentations,
  • How to plan and deliver a great presentation, and
  • How to handle question-and-answer sessions.

About the Author

Joey Asher is president of Speechworks, an Atlanta communication-skills coaching company. He also wrote Even a Geek Can Speak.



Presentations from Hell
Most businesspeople deliver wretched presentations with all the energy of a wilted houseplant. Their speeches are pointless and verbose. They make no impact. They fail to address the audience’s concerns. They do not include metaphors, analogies or anything else ...

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