Summary of 3 Ways to (Usefully) Lose Control of Your Brand

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3 Ways to (Usefully) Lose Control of Your Brand summary
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6 Innovation

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Recommendation

The explosion of social media has shifted the balance of power, and businesses have less control over their employees, customers and reputations. Most organizations don’t know quite how to handle this challenge. In this brief, polished, lively presentation, marketer Tim Leberecht articulates the dilemma and makes a number of thoughtful suggestions. getAbstract recommends his anecdotes to marketers and business people who want to get a grip on their reputations.

In this summary, you will learn

  • Why “hyperconnectivity and transparency” are leading firms to lose control of employees, customers and brands, and
  • How your organization should respond to this challenge.
 

About the Speaker

Tim Leberecht is the chief marketing officer of Frog, a global design and innovation firm.

 

Summary

The dawn of the Internet era has led to a rift between organizations and their clients and workers. A recent survey showed that 27% of managers thought their company inspired their employees, but only 4% of employees agreed. Moreover, companies no longer control their reputations. How can your firm ...

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