Summary of 3 Ways to (Usefully) Lose Control of Your Brand
You’ve lost control of your brand. Quick: What do you do? Answer: Smile.
The explosion of social media has shifted the balance of power, and businesses have less control over their employees, customers and reputations. Most organizations don’t know quite how to handle this challenge. In this brief, polished, lively presentation, marketer Tim Leberecht articulates the dilemma and makes a number of thoughtful suggestions. getAbstract recommends his anecdotes to marketers and business people who want to get a grip on their reputations.
In this summary, you will learn
- Why “hyperconnectivity and transparency” are leading firms to lose control of employees, customers and brands
- How your organization should respond to this challenge
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